Exploits common motivations and behaviors. Clever viral marketing plans take advantage of common human motivations. What proliferated “Netscape Now” buttons in the early days of the web? The desire to be cool. Greed drives people. So does the hunger to be popular, loved, and understood. The resulting urge to communicate produces millions of websites and billions of email messages. Design a marketing strategy that builds on common motivations and behaviors for its transmission, and you have a winner.
There is a specific tax definition of passive income, known as “passive activity” to the Internal Revenue Service. Passive income is any income you make without actively working or are materially involved. The IRS defines it as any rental activity or any business in which the taxpayer does not “materially participate.” Nonpassive activities, or active activities, are businesses in which the taxpayer works on a regular, continuous, and substantial basis.
The U.S. Internal Revenue Service categorizes income into three broad types, active income, passive income, and portfolio income.[1] It defines passive income as only coming from two sources: rental activity or "trade or business activities in which you do not materially participate."[2][3] Other financial and government institutions also recognize it as an income obtained as a result of capital growth or in relation to negative gearing. Passive income is usually taxable.
3. Start as soon as possible. Building a livable passive-income stream takes a tremendously long time, largely because of declining interest rates since the late 1980s. Gone are the days of making a 5%-plus return on a short-term CD or savings account. Today, the best 12-month CD is at 2.5%, and the best money-market rate is about 1.85%, which is not bad, considering such rates were below 0.5% just a couple of years ago. Know that every $100 you save can generate at least $2.5 in passive income.
Instead of buying lots of individual bonds, you can buy a bond ETF to diversify among many bonds and leave the selection to the ETF managers. Bond ETFs come in many different varieties including government, corporate, short-term, long-term, junk, municipal, international and in variations and combinations of each type. Like most investments, higher yields mean higher risk. So choose your bond ETFs based on your risk tolerance, asset type, and liquidity.
I do remember you mentioning that & how it was your ticket to exit softly and give you time to build the passive income side. Most likely when I do exit it will either be through a sale of the business which would come along with a employment contract or if a worthy successor(s) can take it over, then the business is just another annuity throwing off income. Anyway, I’d enjoy writing a guest article after I survive the next few weeks of work and weddings.
As an individual, you need to determine what stage of your life cycle you are in right now. Are you single? Are you married with no children and dual income? Will your spouse leave his or her job if you decide to have kids? Are you nearing your retirement? These are simple questions which you need to ask yourself and clearly establish answers for them. The benefit of this exercise will be enormous because your life cycle will determine your saving and consumption patterns, and thus, you can easily decide on how much passive income you require.

When imparting your brand message, addressing your audience directly by using the second-person term “you” ensures a personal touch. By saying “You are more beautiful than you think,” Dove could connect to the audience and show that it cares for each of them. The impact of the campaign was that while buying Dove’s products, people thought they are supporting a social cause.


^ Semenov, Alexander; Alexander Nikolaev; Alexander Veremyev; Vladimir Boginski; Eduardo Pasiliao (2016). Analysis of Viral Advertisement Re-Posting Activity in Social Media. Computational Social Networks. CSoNet 2016. Lecture Notes in Computer Science, Vol 9795. Lecture Notes in Computer Science. 9795. pp. 123–134. doi:10.1007/978-3-319-42345-6_11. ISBN 978-3-319-42344-9.
A new energy drink company, for example, could create an Internet video featuring a person who consumes the energy drink before performing a seemingly impossible bicycle jump. If the video is made to look real, it may encourage people who see it to share it with others. After the video receives enough views, the company could reveal its true purpose, convincing its viewers to seek out more information about the drink without ever using a traditional advertisement.
Loss leaders are high volume, high profile brands or products that are sold by retailers with the intention to attract customers into their premises, with the hope that those customers will end up buying other goods as well, once inside. Examples could be steeply discounted electronics, or consumer goods, or garments. A zero percent loan for cars is a loss leader example for the dealer. Descri
A truly viral product emerged from targeting a truly viral problem in the digital age, known as attention deficit disorder. Allowing people globally to channel their nervousness into an entertaining handheld device has allowed for the viral spread of Fidget Spinners. The products modest beginnings spread virally through school children and later through to adults. We started seeing fidget spinners in social media, memes with fidget spinners, fidget spinners distracting people while crossing the street, and of course, fidget spinners in the impulse purchase section of your local supermarket. This little product achieved a viral marketing status through providing a ‘solution’ to a viral problem and bringing about a world full of fidgetty temptation.
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