It’s easy to think as passive income as money earned while sitting on a beach sipping mojitos, but there is lots of work involved, says financial coach and retired hedge fund manager Todd Tresidder. If you’re worried about being able to save enough of your earnings to meet your retirement goals, building wealth through passive income is a strategy that might appeal to you.
Old Spice conquered this type of marketing in 2010 with their “The Man Your Man Could Smell Like” campaign which included a series of humorous videos. This viral marketing example received 55M views, their YouTube channel grew exponentially, and sales grew 55% in the first three months after the campaign. The success of this campaign was mainly due to their humor which people everywhere could understand and found funny. Humor is not the only emotion that companies can rely on to turn their marketing campaign into a viral one. Love, unity and fear are just a few of the other emotions that viral marketing campaigns have relied on to get noticed.
For starters, many websites are using them–so there’s a big market for stock photography. It’s no shocker either, as one study found, that 65% of people are visual learners. In fact, when people hear information, they remember about 10% of that information three days later, but if a relevant image is paired with that same information, Brain Rules found that people retained 65% of the information three days later–a 55% increase.
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To clarify and organize the information related to potential measures of viral campaigns, the key measurement possibilities should be considered in relation to the objectives formulated for the viral campaign. In this sense, some of the key cognitive outcomes of viral marketing activities can include measures such as the number of views, clicks, and hits for specific content, as well as the number of shares in social media, such as likes on Facebook or retweets on Twitter, which demonstrate that consumers processed the information received through the marketing message. Measures such as the number of reviews for a product or the number of members for a campaign webpage quantify the number of individuals who have acknowledged the information provided by marketers. Besides statistics that are related to online traffic, surveys can assess the degree of product or brand knowledge, though this type of measurement is more complicated and requires more resources.
Though it can take a while to build up enough cash to put a 20% down payment on an investment property (the typical lender minimum), they can snowball fairly quickly. The key here is to correctly project income and expenses in order to calculate cash flow (the free cash you can put in your pocket after all associated property expenses have been paid). However you have to be sure to include the cost of a property manager in your calculations unless you want to manage the property yourself. Even with a property manager, you may be required to make large repair decisions every now and then – so while this is not a 100% passive activity, you are not directly trading your time for money like traditional employment.
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For a campaign to become viral, you need to strike the right emotional chord with your audience. Ice Bucket Challenge evoked a positive and high arousal emotion as it was funny. By keeping your campaign lighthearted, you will be able to connect with your audience at a human level, which can result in better engagement. If you target the right kind of emotions, the chances of your campaign to become viral will increase.
Residual income is money that is earned on a recurring basis, typically as the result of a single original action. Rather than earning an hourly wage, residual income is typically generated through an initial investment of time or money with the goal of earning continuous payments. Once the initial investment, product, or service is made, the ongoing income that is earned is generally passive in nature.
Messenger: Three specific types of messengers are required to ensure the transformation of an ordinary message into a viral one: market mavens, social hubs, and salespeople. Market mavens are individuals who are continuously 'on the pulse' of things (information specialists); they are usually among the first to get exposed to the message and who transmit it to their immediate social network. Social hubs are people with an exceptionally large number of social connections; they often know hundreds of different people and have the ability to serve as connectors or bridges between different subcultures. Salespeople might be needed who receive the message from the market maven, amplify it by making it more relevant and persuasive, and then transmit it to the social hub for further distribution. Market mavens may not be particularly convincing in transmitting the information.