Procter & Gamble did not offer any discounts or ask buyers to buy Old Spice, it just gave a suggestion and managed to catch the attention of consumers through the ad. Buyers might buy the Old Spice body wash without consciously realizing why they did so! The lesson is to be creative. Use social media channel to foster brand loyalty in an altogether new way.
We pitched to an angel investor group. They were very excited about the idea but wanted to know who amongst us (doctor, accountant, salesman) was doing the coding. When they heard we were outsourcing it, the wind went out of their sails immediately. They did want to meet with us again once we brought a coder on board but that person proved elusive to find. Coders in our area are looking for the steady paycheck, not willing to gamble on a startup.
Viral marketing is more about reaching out and touching the passion point of your consumer so that the passion drives the message and the message continues to reach the masses without assistance from you. You can orchestrate a viral campaign, but very seldom are viral campaigns that are orchestrated as successful as those that are just driven by the passion of a consumer. For it to reach a level of success your consumer must feel they have a personal stake and investment in the success of your campaign.
Most forms of marketing, viral strategies among them, benefit greatly from research into the trends and habits of consumers. A market researcher reads existing consumer data and conducts original research to determine what consumers want and how to reach them. These tasks demand great attention to detail, computer literacy, and strong communication skills.
Real Estate: I currently own one rental property in San Francisco which I bought in 2003 (2/2 condo), one vacation rental in Squaw Valley, Lake Tahoe (2/2 condo), and my primary residence. Real estate is my favorite asset class to build wealth because it is easy to understand, tangible, provides utility, and rides the way of inflation. I recommend individuals try and get neutral inflation by buying their primary residence as young as possible. The power of inflation is just too hard to counteract.
When most people think of investing opportunities, they think of stocks, bonds, and precious metals. While these are still some of the most common ways to invest, the platforms have evolved, and there are more options than ever. Gone are the days of mountains of paperwork, high brokerage fees and unattainable account minimums. Now you can invest on your own terms.
The best way to take advantage of something like Airbnb is to have a separate property that sits vacant all the time. This way, you can just worry about keeping it clean and never have to worry about making sure you’re out of there when guests want to show up. While that’s not always the most cost-effective way (owning another property can be pricey), it’s the best.
Many content creators, or people who simply upload a random video, have found themselves become famous almost overnight. It’s not about the resources and budget — it’s all about what catches the attention of the internet. Marketers don’t always need a large-scale production with a celebrity to make their campaign funny, surprising, relatable, or informational.
For example, you might take photos and have them available for a fee at sites such as shutterstock.com or istockphoto.com. Similarly, you can create and upload designs at sites such as zazzle.com and cafepress.com, where people can buy them imprinted on shirts, mugs, and so on. Similarly, if you write an e-book (which can be as short as 6,000 or so words), you might find that people are interested in buying it, perhaps via Amazon.com's direct publishing service.
1. The batting cage idea is very risky. I’ve seen many of them close over the years and it is not anything close to passive income if you want to keep the business going. You have to continually promote it and target youth leagues, coaches, schools etc to catch all of the new players who grow up and want to play. I’ve played at probably 8 batting cages over the years and 7 of them closed.
That $200,000 a year might sound like a lot to you, but the median home price in San Francisco is roughly $1.6 million or almost eight times our annual passive income. For a family of three in 2018, the Department of Housing and Urban Development declared that income of $105,700 or below was "low income." Therefore, I consider us firmly in the middle class.
The ALS Ice Bucket Challenge began four years ago and was created to raise awareness for the debilitating disease. For the challenge, you had to pour ice cold water over your entire body and then nominate a friend to do the same. This became a movement that raised $115 million in the summer of 2014 alone. Because ... who doesn’t want to watch a family member or friend pour freezing cold water on their head?
In mid 2016, an Indian tea company (TE-A-ME) has delivered 6,000 tea bags to Donald Trump and launched a video on YouTube. and Facebook The video campaign received various awards including most creative PR stunt in Southeast Asia after receiving 52000+ video shares, 3.1M video view in first 72-hour and hundreds of publication mentions (including Mashable, Quartz, Indian Express, Buzzfeed) across 80+ countries.
Here's an option that's still unfamiliar to many people but that has been growing in popularity: Lending money on a peer-to-peer basis. A major website for this is lendingclub.com, where investors have earned returns in the neighborhood of 4% or more annually. You'll be lending money to fellow individuals who have had trouble borrowing money through other avenues, and you can spread your dollars across many such folks to reduce the risk.
While stocks are terrific income producers, they can be volatile. Every few years, the stock market tends to stagnate or drop for a while before recovering, and that can be problematic if you were counting on your stocks having a certain value at a certain time. One way to lock in an income stream is by buying a fixed annuity (as opposed to variable or indexed annuities, which can have steep fees and overly restrictive terms). Annuity contracts will be more generous when interest rates are higher, but here's how much income they might deliver at recent rates:
Dove monitored the campaign in real-time, responded to conversations and optimized its activities for better engagement and market penetration, ensuring the video was seen by the right people. It is crucial for you to track the results of your campaign. By using the technology you too can deliver an omni-channel customer experience. Analytics will give you in-depth insights into your customers and capture their buying behavior.
Investing is arguably the easiest way to make passive income. The problem is most investments sound good in theory but don’t work out so well in practice. And if you don’t have much experience or access to capital, let alone the time to work it all out, it can seem more or less impossible. However, there is one smart way to invest that just might work. Continue reading >
Bob Gerstley was among the first to write about algorithms designed to identify people with high "social networking potential." Gerstley employed SNP algorithms in quantitative marketing research. In 2004, the concept of the alpha user was coined to indicate that it had now become possible to identify the focal members of any viral campaign, the "hubs" who were most influential. Alpha users could be targeted for advertising purposes most accurately in mobile phone networks, due to their personal nature.