1. The batting cage idea is very risky. I’ve seen many of them close over the years and it is not anything close to passive income if you want to keep the business going. You have to continually promote it and target youth leagues, coaches, schools etc to catch all of the new players who grow up and want to play. I’ve played at probably 8 batting cages over the years and 7 of them closed.
My favorite example of this right now is Pepsi’s #FutbolNow campaign. They have installed video games into the front of their machines. The game is a soccer challenge that tracks your real movements and judges how well you can juggle a soccer ball. You are rewarded with a free Pepsi if you reach a certain score. What’s the cost of a few cans of Pepsi next to drawing constant attention to your machine?

To make the Viral Cycle Time as short as possible, we can apply the same thought process that we use in Building a Sales and Marketing Machine, where we look at what are the customers motivations and negative reactions as they flow through the viral cycle.  For example, when I reach the stage where I have to enter my friends addresses, I will not bother to do very many if I have to look them up in another program, and copy and paste them one-by-one into the browser. You can solve this problem by providing me with Facebook Connect integration to invite my Facebook friends, and an adapter to import my email contacts. (Check out the “Share This” button on the left side of this post as an example of how this can be done.) Getting at email contacts is easy with web mail clients like GMail, etc. – but harder with Outlook. However viral products like LinkedIn have created Outlook adapters that you can download. It is also feasible to get at that information via Outlook Web Access (OWA) provided you can deal with the security concerns.You should also be looking for ways to encourage customers to invite people at various junctures in their use of the application. And of course, you should be asking yourself the question: is the value proposition of your product really that compelling that your customers will want to share it with others? Another great way to increase virality is to incent customers with a reward for every customer they successfully convert. Since this can result in an individual feeling guilty that they are making money off their friends, the best way to do this is to also provide the friend that is receiving the invitation with an equal incentive. Now your customer will feel like they are doing their friends a favor.
Buy vending machines and put them into areas that receive high levels of foot traffic. The investment cost is high, but from then on it is a matter of restocking the machines as needed. If you are able to find success with your first machine, there is nothing stopping you replicating it many times over. This business model is very passive, but the high start up cost and low potential for super profits holds it back in my opinion.
To fully understand the model, it’s useful to look at the second, and subsequent, cycles of growth. In the model above, only the new customers that were added in the prior cycle send out invitations. This is because it is highly unlikely that the entire population will continue to send out invitations every cycle. Every time I have looked at other blog articles or formula for Viral Growth, they appear to have gotten this part of the calculation wrong.

What happens when you grow so fast that you start to saturate the population. This has happened to several Facebook app developers. They experience very rapid growth, and then suddenly the growth dies. Andrew Chen has written a great blog post about this:  Facebook viral marketing: When and why do apps “jump the shark?”. (Side note: I don’t believe that the equation that Andrew puts forward for simple viral growth is correct, as it assumes that the entire population will continue sending out invitations at each viral cycle. However his work on saturation of the population is very relevant for highly successful viral apps.) In case you are interested in where the term “jump the shark” came from check this out: Wikipedia: Jumping the shark.


Domain names cannot be replicated. If one is taken, the only recourse would be to approach the owner to discuss a sale. While there are other variations you could choose, sometimes owning a certain domain (especially if it is attached to your business) can be worth the premium. Often, people will scout out domain names that are still available, buy them, and then sit on them in order to sell them down the road. Depending on who may want the domain down the road, you could sell it for a large markup.
You can do anything – mow lawns, walk dogs, shovel snow, babysit, code online, tutor, make deliveries, drive people, flip on eBay, sell a product on Amazon, participate in focus groups, blog, or an infinite number of things. But not all side hustles are created equal since some can make you a lot more money than others. Fundrise. You can invest in real estate for only $500.

I am an English major and a herbalist with so many ideas and no extra income to fulfill them. I recently started renting my extra apartment in the attic with Airbnb. It’s amazing how fast I accumulated some money for few hours of work between guests. Now I want to persue all my dreams of opening an online herbal store, publishing my ebook of treating Ulcerative Colitis with herbs, blogs, and videos, and pretty much all of the ideas mentioned here. I will save this article as its really helpful for whomever needs some ideas…

Other stores with associated credit cards include Target, Costco, Gap, Lowe's, TJX, Toys R Us, and Wal-Mart. Many offer 3% to 5% in cash back or discounted prices, and many offer other perks, too, such as free shipping on items purchased at the sponsoring retailer, while others might let you return items without a receipt, or will donate money to charity whenever you use the card. If you travel a lot, you can use travel-related credit cards to rack up lots of points and rewards that can be used instead of cash, keeping more cash in your pocket.


Passive income differs from earned income and portfolio income in a variety of ways. Passive income is generally defined as a stream of income earned with little effort, and it is referred to as progressive passive income when there is little effort needed from the individual receiving the passive income in order to grow the stream of income. Examples of passive income include rental income and any business activities in which the earner does not materially participate during the year.
It's important also to realize that the success of a viral campaign depends on the vehicles used to transmit the message. There are companies that are more virally equipped than others. To create a strong viral link, the message must be able to transport from television advertising to radio and other extended means of broadcasting to the power of the Internet.
Rates / Annual Percentage Yield terms above are current as of the date indicated. These quotes are from banks, credit unions and thrifts, some of which have paid for a link to their website. Bank, thrift and credit unions are member FDIC or NCUA. Contact the bank for the terms and conditions that may apply to you. Rates are subject to change without notice and may not be the same at all branches.
Personal finance software can go a long way in helping you to take control of your money and meeting your financial goals. It’s important to note, however, that some focus more on budgeting and expense tracking while others prioritize investing portfolios and income taxes. Explore several different programs and read reviews to find the one that’s right for you.

Active income, on the other hand, involves earning money in exchange for a service. It could be a salary, an hourly wage, commissions, or tips. It’s essentially a trade of your time for a fixed dollar amount. Most people choose to live this way, and there’s nothing inherently wrong with that, as long as you understand that there will be a limit to how much money you can realistically earn.
Love your articles. I think everyone is very different as far as how much passive income they need to meet their goals. I’ve read a lot of your articles and really enjoy your thoughts. I have a masters in finance and understand the math of keeping the debt but my emotions are such that I need to try to finish off paying off my last debt (mortgage) in the next two years. At 34 and only worth 525k I’m doing better than a lot of folks my age but it will be difficult for me to catch up in the passive income game without leverage. That is the main reason I recently created a website to try to bring passive income opportunities in my area to me.
The CD is one of the most effective ways to create passive wealth over time and has been used by investors for generations. Ask your grandparents; it is highly likely they own CDs (TDs) with their local bank or Credit Union. This is done by creating CD ladders to maximize effectiveness. Most Bank and Credit Union CDs have zero fees attached unless you cash out before maturity.
Diversify safely but DIVERSITY. You do not need to get the best and highest return all the time. If so, you are not earning passive income you are earning active income which is taxed differently (see IRS.GOV passive -vs- active income definitions). As an investor you do not need to be chasing ‘the almighty dollar’. This is a losing proposition. Make the dollar come to you.
Agreed but I might consider a blended portfolio of large and small cap stocks using low cost mutual funds (I found a fidelity large cap fund FUSVX with a net expense of .035% that has also delivered 17%+ YTD gains, some are dividend some are growth stock in the fund) UNLESS you’re close to retirement. This way you get the growth upside on small cap paired with the stablilty of some large cap stocks while maintaining balanced ricks.
I am an English major and a herbalist with so many ideas and no extra income to fulfill them. I recently started renting my extra apartment in the attic with Airbnb. It’s amazing how fast I accumulated some money for few hours of work between guests. Now I want to persue all my dreams of opening an online herbal store, publishing my ebook of treating Ulcerative Colitis with herbs, blogs, and videos, and pretty much all of the ideas mentioned here. I will save this article as its really helpful for whomever needs some ideas…
Procter & Gamble did not offer any discounts or ask buyers to buy Old Spice, it just gave a suggestion and managed to catch the attention of consumers through the ad. Buyers might buy the Old Spice body wash without consciously realizing why they did so! The lesson is to be creative. Use social media channel to foster brand loyalty in an altogether new way.  
The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period of time.[9]
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