The best way to take advantage of something like Airbnb is to have a separate property that sits vacant all the time. This way, you can just worry about keeping it clean and never have to worry about making sure you’re out of there when guests want to show up. While that’s not always the most cost-effective way (owning another property can be pricey), it’s the best.
Viral marketing can generate a lot of interest in your business and its products when done correctly. When you create amazing content that you know your customers will love, you empower people to with the tools they need to create amazing word of mouth virtual traffic for your business. Or at the very least, it will put your business name on the minds of those who will need to buy the products you sell in the future.
Some good writing here! I am a realtor myself and frequently get in touch with clients that consider buying a realty estate a conservative of investing. I once heard of a transport company in Vienna, Austria, which focused their entire profit on buying eventually every house available in the downtown for about 80 years. That must be some of a passive income!
Instagram, also owned by Facebook, may use similar algorithms to determine the types of trending content appearing in a user’s news feed or Explore tab in the Instagram app. Smaller businesses appear to have a better ability to trend on Instagram using viral content compared to Facebook, although publishers and individuals may begin to take the lead there as well.
In 2014, A.L.S. Ice Bucket Challenge was among the best viral marketing challenges examples in the social network. Millions of people on the social media started filming themselves, pouring a bucket of ice water over their heads and sharing the video with their friends. The challenge was created to give support for fighting amyotrophic lateral sclerosis (ALS), also called Lou Gehrig's disease. People finished the challenge and then nominated the next person they knew on the social media to take the same challenge. By following this trend, Ice Bucket Challenge became a 'fab' on social media with many online celebrities such as Tyler Oakley, Zoe Sugg and huge celebrities and entrepreneurs like Justin Bieber, Mark Zuckerberg and Bill Gates participating. Until September 2014, over 2.4 million ice bucket-related videos had been posted on Facebook, and 28 million people had uploaded, commented on or liked ice bucket-related posts. And about 3.7 million videos had been uploaded on Instagram with the hashtags #ALSicebucketchallenge and #icebucketchallenge. The ALS association didn't invent the ice bucket challenge, but they sure received a huge amount of donation from this activity. It raised a reported $220 million worldwide for A.L.S. organisations, and this amount is thirteen times as much donation as what it had in the whole preceding year in just eight weeks.
On March 6, 2012, Dollar Shave Club launched their online video campaign. In the first 48 hours of their video debuting on YouTube they had over 12,000 people signing up for the service. The video cost just $4500 to make and as of November 2015 has had more than 21 million views. The video was considered as one of the best viral marketing campaigns of 2012 and won "Best Out-of-Nowhere Video Campaign" at the 2012 AdAge Viral Video Awards.
The term viral strategy was first used in marketing in 1995, in a pre-digital marketing era, by a strategy team at Chiat/Day advertising in LA (now TBWA LA) for the launch of the first PlayStation for Sony Computer Entertainment. Born from a need to combat huge target cynicism the insight was that people reject things pushed at them but seek out things that elude them. Chiat/Day created a 'stealth' campaign to go after influencers/opinion leaders, using street teams for the first time in brand marketing and layered an intricate omni-channel web of info and intrigue. Insiders picked up on it and spread the word. Within 6 months PlayStation was number one in its category—Sony's most successful launch in history.