Between 1996–1997, Hotmail was one of the first internet businesses to become extremely successful utilizing viral marketing techniques by inserting the tagline "Get your free e-mail at Hotmail" at the bottom of every e-mail sent out by its users. Hotmail was able to sign up 12 million users in 18 months.[67] At the time, this was historically the fastest growth of any user based media company.[68] By the time Hotmail reached 66 million users, the company was establishing 270,000 new accounts each day.[68]
While it is important to find something that you love to do and turn it into a money making business, you do have to be cognizant of the return as you pointed out. There are many opportunities that I found and tried out that at the time seemed great. But when I took a step back, I realized that I was working a lot for very little income whereas other things I love doing brought in much more money.
The use of Viral Marketing is relatively simple. It’s about the fact that people pick up and pass on the marketing message on the internet and social media. That’s why it’s important to first come up with a marketing campaign that’s not just inspirational, but also easy to share via for instance Facebook, Twitter, YouTube or LinkedIn. The marketing message needs to grab people’s attention and generate interest right away. It’s also a good idea to choose a specific target group that is almost certain to pass the message on in their network. That’s why it’s wise to choose a marketing message that’s easy to share with friends, fans or followers. That way, the message can spread across the internet like an oil spill, and even influence other groups via the target group.
The term viral strategy was first used in marketing in 1995, in a pre-digital marketing era, by a strategy team at Chiat/Day advertising in LA (now TBWA LA) for the launch of the first PlayStation for Sony Computer Entertainment. Born from a need to combat huge target cynicism the insight was that people reject things pushed at them but seek out things that elude them. Chiat/Day created a 'stealth' campaign to go after influencers/opinion leaders, using street teams for the first time in brand marketing and layered an intricate omni-channel web of info and intrigue. Insiders picked up on it and spread the word. Within 6 months PlayStation was number one in its category—Sony's most successful launch in history.
Our favorite platform for this is RealtyMogul because you get the flexibility to invest as little as $1,000, but can also participate in REITs and private placements – typically not offered to the public. Investors can fund real estate loans to gain passive income or buy an equity share in a property for potential appreciation. Their platform is open to both accredited and non-accredited investors.
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This is mostly passive once you have it all set up, but it does take a lot of work at the beginning. Real estate investing also requires occasional maintenance. Currently, we invest in a couple of rental properties and earn about $500 profit from each per month. You can read more about my rental properties at MoneySmartLife.com: How and Why I Became a Landlord.
People have a lot of stuff—and they’re always looking for inexpensive ways to store it. What could be easier than having people pay you to store their stuff? Building passive income by offering storage could involve a large-scale investment of buying a storage facility (with cash!) or something simpler like offering your basement or shed. You’ll just need to ensure their items are safe and secure.
It shouldn’t come as a surprise, but people who regularly monitor their finances end up wealthier than those who don’t. When you were a kid, keeping track of all of your money in a porcelain piggy bank was pretty easy. As we get older, though, our money becomes spread out across things like car payments, mortgages, retirement funds, taxes, and other investments and debts. All of these things make keeping track of our money a lot more complicated.
Automatic investment selection is built into the platform. Investors set their criteria for the loans they want to invest in, and when one becomes available, the system invests your money for you. After that, you have 24 hours to perform due diligence on the loan. PeerStreet is the most transparent and elegant real estate crowdfunding platform I’ve used. Unfortunately, it’s for accredited investors only at this time.
Viral marketing is a customer-focused approach, so the first step is to identify the target demographic for a product and what they value the most in products, requiring marketers to research and analyze demographic data. During the Blair Witch campaign, the filmmakers and main marketing agents for the movie were accomplished film students. They examined what made horror movies compelling for the demographic of teens to young adults they were targeting, as well as explored how that demographic shared information. They used this information to focus on their product's mystery, and they concentrated their early efforts on the Internet where they knew they would have the best chance of reaching a younger audience. (See also Youth Marketing)

Blogging is still going to take work starting out. That path to $5,000 a month didn’t happen overnight but just like real estate development, it build up an asset that now creates constant cash flow whether I work or not. I get over 30,000 visitors a month from Google search rankings, rankings that will continue to send traffic even if I take a little time off.


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I first discovered the power of passive income when I was a senior in high school. I started a mobile billboard business where I would rent a small piece of land from someone who had land along a busy highway. Then I would place one of my billboard trailers on the land and rent out the ad space on the billboard. I would usually charge about $300 per month for the ad space, meanwhile I was only paying $50 per month to the landowner for the ground rent. I got to the point to where I had 9 billboard faces and was making quite a substantial income for someone in high school. I really learned how passive income could free up my life… this business is what lead me into investing in real estate.
So how do you get started with the EP Model? First, you need to be an expert in the eyes of those you’re looking to serve. And again, you don’t need all those qualifications and credentials. A lot of people gain expertise and credibility just by sharing their experience learning something, which is something I’ve done on SPI.com. If you think about it, many people in the personal finance or fitness space establish their authority by sharing their journey and their process. They do it by sharing their experiences—and you can do the same thing, too.
Thus, it's easy to dream of money just arriving, without our having to clock in to earn it. Fortunately, passive income streams don't have to be a dream. There are many sources, with examples including REIT dividend income, residual money, real-estate investments, interest, and other income-generating assets. Here's a look at 15 of them -- see which opportunities could work for you.
In 2014, ad agency Ogilvy & Mather Paris set up wifi hotspots in areas of Paris that did not have wifi connections. But to use these special hotspots, you had to select the Scrabble network, create your best word, and earn free wifi minutes based on your score. Like regular Scrabble, players could earn more points with longer words. And if you shared your words on Facebook, you got to double your score (and thus your wifi minutes).
What I’m doing: I use this site to write out goals like 1) Generating $200,000 a year working 4 hours a day or less, 2) Trying to make winning investments, and 3) Keeping track of my passive income streams with free financial tools. My site and the community helps keep me accountable for progress. It’s important I do what I say, otherwise, what the hell is the point? You should consider starting a site or at least a private journal. Write out your specific goals, tell several close friends and stick to the plan.
4. Calculate how much passive income you need. It's important to have a passive-income goal — otherwise, it's very easy to lose motivation. A good goal is to try to generate enough passive income to cover basic living expenses such as food, shelter, transportation, and clothing. If your annual expense number is $30,000, divide that figure by your expected rate of return to see how much capital you need to save. Unfortunately, you've got to then multiply the capital amount by 1.25 to 1.5 to account for taxes.
But that didn’t stop Rovio from switching up their strategy. They decided to build a fanbase in smaller European markets. Three months later, Angry Birds hit the top spot in the Finnish app store after only a few hundred downloads. And from Finland, it snowballed to hit number one across Sweden, Greece, and Denmark. In the process, the app gained 40,000 downloads.
I have two major dilemmas: (1) Should I wait to start investing (at least until the end of the year where I’ll hopefully have $5k+ in savings) in things like CDs? I ask because a little over $2k doesn’t seem significant enough yet to start putting my money to work (or maybe it is? that’s why I’m coming to you for your advice haha) and (2) I want to invest in things like P2P and stocks but I’m honestly a bit ignorant of how it trully works. I know the basics (high risk, returns can be volatile, returns are taxable). Do you have any advice on how I can best educate myself to start putting my savings to work?

This campaign is a great viral marketing example of where the benefits must outweigh the cost as those against Nike’s messaging started to post videos of them destroying their branded apparel and refusing to support the company again. If you are planning on taking a side within your viral marketing campaign make sure you measure the benefits and costs as it could involve you losing customers and ultimate money in the long run.

Email campaigns that stand out and bring about a sense of emotion are great to get subscribers sharing with others. Creating calls to actions and valuable content within your email that is timely and closely related to what your subscribers care about will help the virality of your email campaign. In a world where 20% of subscribers open email newsletters it is important to segment your audience to deliver the best content possible and also create clear calls to action so subscribers don’t need to think about what they need to do with your message.
Can you expound on the use of publicly-traded REITs as a passive income source? I’m 31 years old. No children. No wife. No dependents. (I am the closest thing to Ebenezer Scrooge you’ll ever see). My monthly expenses amount to less than $2,000 per month (most of which go to pay student loans) . I have a decent job making over $55K per year. I also have a $60K inheritance coming my way in a few weeks. I am absolutely crazy about achieving absolute financial independence, which for me would require a passive income of over $2000/month to cover my living expenses. I could achieve that in a mere couple of years if I were to save excessively and dump my savings (and inheritance) into a Mortgage REIT via the stock market, most of which are shelling out above 10% returns in dividend payments. Is this a good strategy for me? Or am I being too hasty and assuming too much risk?

Old Spice is still the king of viral marketing with its humorous and out-of-the-box ad campaigns. It came out with its brand character, the Old Spice man who appeared in “The Man Your Man Could Smell Like” campaign in 2010. The Old Spice man Isaiah Mustafa created a stir with his ad, which was created to appeal to the female audience and give a subtle message to men to buy Old Spice. The ad video got amazing positive reviews and YouTube views, garnering more than 54 million views to date on YouTube.
The list of passive income ideas could go on forever. As you search for the best fit, keep an eye out for ideas that show positive long-term track records. Do other people make money on the idea? Has it come back to bite someone who tried it? Some people ask me about passive income options like drink, vending, or other rental machines in public places. The bottom line? Don’t fall for any passive income ideas that promise a quick return or require huge amounts of money upfront. They will sabotage your other financial goals. Look for ideas that are steady, profitable, and trustworthy. Do your research. And never go into debt!
When I purchase an existing online business, I look for cash flow over the past year and where the money comes from. I want the sources to be more passive so that it does not take a lot of my time. Also, typically I will make an offer that is 18 – 24 months of profit so that I know that I will get my money back within the next two years. I hope that helps!
It's important also to realize that the success of a viral campaign depends on the vehicles used to transmit the message. There are companies that are more virally equipped than others. To create a strong viral link, the message must be able to transport from television advertising to radio and other extended means of broadcasting to the power of the Internet.
But first, let’s about talk passive income! What is passive income? There are many different definitions out there, but mine goes something like this: Passive income is all about building online businesses that can work for you, that allow you to generate income, and grow and scale, without a real-time presence. In other words, you don’t trade time for money. You build something up front that can continue to work for you over time.
You’ve probably heard of affiliate marketing before – it’s when you earn a commission by promoting a product. The product you promote online should be something you’re knowledgeable about and that you believe is high quality. Common sense, right? You’d be surprised by how many affiliate marketers forget that principle, but that’s a whole other story.
Each commercial shows a person sitting behind a curtain describing their appearance while an artist — who cannot see them — draws their portrait. After the individual is done describing his or her features and the portrait is complete, the curtain is removed. The artist then draws a second portrait of the individual based off what they actually see.

Though it can take a while to build up enough cash to put a 20% down payment on an investment property (the typical lender minimum), they can snowball fairly quickly. The key here is to correctly project income and expenses in order to calculate cash flow (the free cash you can put in your pocket after all associated property expenses have been paid). However you have to be sure to include the cost of a property manager in your calculations unless you want to manage the property yourself. Even with a property manager, you may be required to make large repair decisions every now and then – so while this is not a 100% passive activity, you are not directly trading your time for money like traditional employment.
* Freelance writing: Quality freelance writing takes tremendous effort. Ironically, the better the quality of your writing, the more you don’t want to freelance and just keep the articles for your own site. Freelancing is a great way to earn side income, however, it’s not really for me. I’ll probably take on one or two freelance jobs maximum per year and write no more than four articles a month elsewhere.
Who doesn’t like some down and dirty affiliate fees?!  Especially if you realize it can be even easier to make money this way than with an ebook.  After all, you simply need to concentrate on pumping out some content for your own site and getting the traffic in, often via Google or social media.  Unsurprisingly, most people can enjoy their first affiliate sale within 30 days of starting a blog.  Continue reading >
In YouTube’s case the Viral Cycle Time was extremely short: a user would come to the site, see a funny video, and immediately send the link on to their friends. Tabblo, on the other hand, had a much longer cycle time. A customer would post some photos on the site and invite their friends. The friends might see the photos on Tabblo, and like the experience and decide that they would use the site the next time they took photos they wanted to share. However, that is where the problem came in: it could take months before they next took photos, and decided to share them.
Images of your product in a supermodel’s hand as she sits looking bored and passive are not going to work in a viral marketing context. To advertise their new LED TVs, Samsung strapped some LED lights onto sheep and ‘created’ works of art. The jump from LED TVs to LED sheep is a big one, you have to make that jump to get to the 19 million views of this video.
If you have decent writing skills you can start a retainer writer business. Mastering your pitch will put you in a position where you can land awesome writing gigs. You can then complete the work yourself as you establish yourself in this space, and from there, the sky is the limit. Outsourcing is key to creating a passive income stream from this idea.
Another way to wring income out of stocks, even if they don't pay dividends, is to buy stocks that you expect will appreciate in value over time and then, when you need income, sell some shares. If you have a fat portfolio of such stocks when you retire, you might sell some shares every year to create a cash stream for yourself. Studying and choosing the stocks that will perform very well for you is easier said than done, though, so if you don't have the interest, skills, or time to become your own stock analyst, consider simply investing in a low-fee broad-market index fund or two, such as one based on the S&P 500. Here's how much you might accumulate over several periods if your investments average 8% average annual growth:
Can’t find viral content for your products? Then create it! Use the notes from your research in the first step to determine what network(s) you want to go viral on and the type of content that will help you achieve that result. Then publish that content, or get the content published on a source that can help you go viral. Again, refer to your research to see what elements create the best viral content for your target audience.
To ensure that your viral content has the chance to go viral on the top social channels, make sure that the majority of your promotion efforts are executed immediately after the content has been published. This will ensure that you have recency on your side when it comes to algorithms for trending content. From there, you just need engagement with your content on as many platforms possible to help it reach critical mass.
M1 Finance: M1 Finance allows you to modify your investment selections whenever you’d like, giving you the freedom to play a bigger role as an investor. At the same time, M1 does the work of balancing your investments for maximum returns. M1 charges no fees, not even trading fees, and it lets you borrow against your account with considerably low interest rates. Read more about M1 Finance in my company review and consider signing up for M1 today.
Do you want to earn $100, $1000 — or even more — on the side? You can start earning extra income today with the help of this list of ideas I’ve put together. Spend an hour or two each day working on items that are practical for you, and you can build alternative income sources to help you improve your financial situation  While many of the items on this list are passive income ideas, not all of them are. Some items require you to actively work for success.
Viral marketing is a customer-focused approach, so the first step is to identify the target demographic for a product and what they value the most in products, requiring marketers to research and analyze demographic data. During the Blair Witch campaign, the filmmakers and main marketing agents for the movie were accomplished film students. They examined what made horror movies compelling for the demographic of teens to young adults they were targeting, as well as explored how that demographic shared information. They used this information to focus on their product's mystery, and they concentrated their early efforts on the Internet where they knew they would have the best chance of reaching a younger audience. (See also Youth Marketing)
Finally, when looking around for the right personal finance software that meets your needs, make sure that you’re comfortable with the program’s interface. It shouldn’t be expected that you recognize every single feature instantly, but if the features don’t seem readable and manageable to you, then you’re not as likely to use it and get the full benefits.
Loss leaders are high volume, high profile brands or products that are sold by retailers with the intention to attract customers into their premises, with the hope that those customers will end up buying other goods as well, once inside. Examples could be steeply discounted electronics, or consumer goods, or garments. A zero percent loan for cars is a loss leader example for the dealer. Descri
You must sacrifice the pleasures of today for the freedom you will earn tomorrow. In my 20s, I shared a studio with my best friend from high school and drove beater cars worth less than 10% of my annual gross income. I'd stay until after 7:30 p.m. at work in order to eat the free cafeteria food. International vacations were replaced with staycations since work already sent me overseas two to four times a year. Clothes were bought at thrift shops, of course.
Though it can take a while to build up enough cash to put a 20% down payment on an investment property (the typical lender minimum), they can snowball fairly quickly. The key here is to correctly project income and expenses in order to calculate cash flow (the free cash you can put in your pocket after all associated property expenses have been paid). However you have to be sure to include the cost of a property manager in your calculations unless you want to manage the property yourself. Even with a property manager, you may be required to make large repair decisions every now and then – so while this is not a 100% passive activity, you are not directly trading your time for money like traditional employment.
Passive income can help you achieve true financial independence, which by definition means having enough income to pay your living expenses for the rest of your life without having to work full time. Passive income is crucial to the FIRE (Financial Independence, Retire Early) movement, a movement dedicated to achieving financial independence and retiring early. Whether you’re committed to retiring early or not, passive income is a great way to make progress towards your retirement goals.
How to Monetize: Affiliate marketing works well when you discuss products on your blog. For our fish tank blog, we would link to all the things you need to buy for an aquarium and then when people click on that link and buy that item (and other items they purchase with it with some exceptions) you get a percentage of the purchase. Amazon Associates is the best-known affiliate marketing program, but there are others like Impact Radius, ShareASale, Commission Junction, ClickBank and Rakuten too.

Some good writing here! I am a realtor myself and frequently get in touch with clients that consider buying a realty estate a conservative of investing. I once heard of a transport company in Vienna, Austria, which focused their entire profit on buying eventually every house available in the downtown for about 80 years. That must be some of a passive income!
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I will share what we did, because it’s an incredible success story. We used an existing tax loophole where if you sell your primary residence (after having lived there at least two years) you get to keep your profit tax-free. So, we stair-stepped. We bought house after house, at least two years apart, used the profit money to pay down on the next house (so on and so forth, yadda yadda) building up equity as we went along… and now, we own a $600,000 house debt-free. And now we are using our paid-off home as leverage to borrow money to buy commercial buildings to rent out. I like commercial because it’s a BUSINESS transaction… kids, pets, other wear and tear that you see with residential rentals is nonexistent. People take care of their business space much better than residential. You have to be in a good area for renting out commercial – a thriving business community – to make this work. But that’s how we “made it”, and though it took 15 years, we will have residual income to take care of us when we’re old enough to retire. People made fun of us for moving so much, but who’s laughing now? 😉 Oh, and our child only had to change schools once (and we wanted to anyway) because we stayed in the same general area as we moved around. We were careful not to disrupt his life too much.


Do you want to reach new customers by promoting your online store’s best products? One of the hottest ways to reach more of your target audience is through viral marketing. Of course, it’s not quite as simple as adding cute animals to your marketing message, hoping that a kitten sitting on top of camping gear is enough to get your website link spread to the masses. But we’ll breakdown what steps you can take to help you inch closer to success. In this post, we’re going to look at how businesses can skyrocket sales through viral marketing.
With personal finance software you can schedule automatic payments and transfers between all of your imported accounts. Automatic transfers will help to make sure you have the necessary funds in the right account to ensure all bills are paid on the appropriate date. Late fees are annoying and do nothing but cost you money. It’s time that you said goodbye to them once and for all.
In 2013, Oreo jumped on the infamous moment when a power outage caused lights to go out during the Superbowl. In the 34th minute the Superdome experienced a slight blackout which Oreo’s social media team quickly jumped on. Posting a solitary Oreo on a black background with text reading “You can still dunk in the dark” on Twitter and Facebook, it quickly received over 10,000 retweets on Twitter and more than 20,000 likes on Facebook.
No doubt that harnessing influencers would be a lucrative business for both companies and influencers.[54] The concept of 'influencer' is no longer just an 'expert' but also anyone who delivers and influence on the credibility of a message (e.g. blogger)[49] In 2014, BritMums, network sharing family's daily life, had 6,000 bloggers and 11,300 views per month on average[55][56] and became endorsers for some particular brand such as Coca-Cola, Morrison. Another case, Aimee Song who had over 3.6m followers on the Instagram page and became Laura Mercier's social media influencers, gaining $500,000 monthly.[55]
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