If you’re a YouTube personality, this is how you generate your income. An amazing example of this how Antonio Centeno got 1 million YouTube subscribers. If you’re a blogger who gets a lot of traffic to your site and uses advertising or sponsorships, then you’re also following the AA Model. Got a podcast with sponsorships? Same deal. I talk about successful podcast sponsorships and other ways to make money podcasting here:
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If you love design and you are an artistic person, selling digital products on Etsy could be a great way to earn passive income. Digital products require little maintenance, your customers will simply receive a link to download them (which means you don’t have to worry about shipping and returns handling). All you need to do is spend time upfront to create beautiful artwork! (Easy right?)
Among the first to write about viral marketing on the Internet was the media critic Doug Rushkoff. The assumption is that if such an advertisement reaches a "susceptible" user, that user becomes "infected" (i.e., accepts the idea) and shares the idea with others "infecting them", in the viral analogy's terms. As long as each infected user shares the idea with more than one susceptible user on average (i.e., the basic reproductive rate is greater than one—the standard in epidemiology for qualifying something as an epidemic), the number of infected users grows according to an exponential curve. Of course, the marketing campaign may be successful even if the message spreads more slowly, if this user-to-user sharing is sustained by other forms of marketing communications, such as public relations or advertising.
The growth of social networks significantly contributed to the effectiveness of viral marketing. As of 2009, two thirds of the world's Internet population visits a social networking service or blog site at least every week. Facebook alone has over 1 billion active users. In 2009, time spent visiting social media sites began to exceed time spent emailing. A 2010 study found that 52% of people who view news online forward it on through social networks, email, or posts.
The much loved model for bloggers and content creators everywhere and for a good reason…it’s pretty easy to write a 60-80 page ebook, not hard to sell say $500 worth a month through online networking, guest posting and your own SEO optimized blog, and well you get to keep a large whack of the pie after paying affiliates. Hells yeah! Continue reading >
Whereas Kaplan, Haenlein and others reduce the role of marketers to crafting the initial viral message and seeding it, futurist and sales and marketing analyst Marc Feldman, who conducted IMT Strategies' viral marketing study in 2001, carves a different role for marketers which pushes the 'art' of viral marketing much closer to 'science'.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Message: Only messages that are both memorable and sufficiently interesting to be passed on to others have the potential to spur a viral marketing phenomenon. Making a message more memorable and interesting or simply more infectious, is often not a matter of major changes but minor adjustments. It should be unique and engaging with a main idea that motivates the recipient to share it widely with friends – a "must-see" element.
Buy vending machines and put them into areas that receive high levels of foot traffic. The investment cost is high, but from then on it is a matter of restocking the machines as needed. If you are able to find success with your first machine, there is nothing stopping you replicating it many times over. This business model is very passive, but the high start up cost and low potential for super profits holds it back in my opinion.
In 2014, A.L.S. Ice Bucket Challenge was among the best viral marketing challenges examples in the social network. Millions of people on the social media started filming themselves, pouring a bucket of ice water over their heads and sharing the video with their friends. The challenge was created to give support for fighting amyotrophic lateral sclerosis (ALS), also called Lou Gehrig's disease. People finished the challenge and then nominated the next person they knew on the social media to take the same challenge. By following this trend, Ice Bucket Challenge became a 'fab' on social media with many online celebrities such as Tyler Oakley, Zoe Sugg and huge celebrities and entrepreneurs like Justin Bieber, Mark Zuckerberg and Bill Gates participating. Until September 2014, over 2.4 million ice bucket-related videos had been posted on Facebook, and 28 million people had uploaded, commented on or liked ice bucket-related posts. And about 3.7 million videos had been uploaded on Instagram with the hashtags #ALSicebucketchallenge and #icebucketchallenge. The ALS association didn't invent the ice bucket challenge, but they sure received a huge amount of donation from this activity. It raised a reported $220 million worldwide for A.L.S. organisations, and this amount is thirteen times as much donation as what it had in the whole preceding year in just eight weeks.
Messenger: Three specific types of messengers are required to ensure the transformation of an ordinary message into a viral one: market mavens, social hubs, and salespeople. Market mavens are individuals who are continuously 'on the pulse' of things (information specialists); they are usually among the first to get exposed to the message and who transmit it to their immediate social network. Social hubs are people with an exceptionally large number of social connections; they often know hundreds of different people and have the ability to serve as connectors or bridges between different subcultures. Salespeople might be needed who receive the message from the market maven, amplify it by making it more relevant and persuasive, and then transmit it to the social hub for further distribution. Market mavens may not be particularly convincing in transmitting the information.