The term viral strategy was first used in marketing in 1995, in a pre-digital marketing era, by a strategy team at Chiat/Day advertising in LA (now TBWA LA) for the launch of the first PlayStation for Sony Computer Entertainment. Born from a need to combat huge target cynicism the insight was that people reject things pushed at them but seek out things that elude them. Chiat/Day created a 'stealth' campaign to go after influencers/opinion leaders, using street teams for the first time in brand marketing and layered an intricate omni-channel web of info and intrigue. Insiders picked up on it and spread the word. Within 6 months PlayStation was number one in its category—Sony's most successful launch in history.
'The influencers in order to communicate marketing messages to the audiences you seek to reach'.[36] In business, it is indicated that people prefer interaction with humans to a logo.[37] Therefore, it seems that influencers are on behalf of a company to build up a relationship between the brand and their customers. Companies would be left behind if they neglected the trend of influencers in viral marketing, as over 60% of global brands have used influencers in marketing in 2016.[38] The influencer types come along with the level of customers' involvement in companies' marketing.[39] First, unintentional influences,[40][39] because of brand satisfaction and low involvement, their action is just to deliver a company's message to a potential user.[41] Secondly, users will become salesmen or promoters for a particular company with incentives.[40][39] For example, ICQ offered their users benefits to create the awareness of their friends. Finally, the mass reached influencers are those who have a huge range of followers on the social network. Recent trend in businesses activity is to offer incentives to individual users for re-posting the advertisement messages to their own profiles. A common type of an incentive puts all the re-posting users into a random draw for a valuable gift [42]
I do agree that a few of these ideas are not bad, but for me the problem with some of these platforms has been that I’m not from the USA. So, I can’t operate there. It’s a really interesting possibility to get some extra bucks from doing what you would do either way, like shopping. One of the best projects so far that I have seen is FluzFluz. It’s simple and really easy to use for everyone who uses Uber, Amazo, or other apps. The best part of all is that you can get some passive income – not just from your own purchases, but from other people’s as well. I hope one day it will make it here to your list. I think it’s worth it to check out.
As an individual, you need to determine what stage of your life cycle you are in right now. Are you single? Are you married with no children and dual income? Will your spouse leave his or her job if you decide to have kids? Are you nearing your retirement? These are simple questions which you need to ask yourself and clearly establish answers for them. The benefit of this exercise will be enormous because your life cycle will determine your saving and consumption patterns, and thus, you can easily decide on how much passive income you require.
You need to decide which machines you want to run, get the necessary licenses to operate them (you're selling items so you need to get sales licenses and whatnot from your state), buy the machines and a truck for the items in the machines, find a supplier of the products, and then finally you can secure locations. Finally, you need to service them periodically or hire someone to service them.
Did any of these ideas interest you in building passive income? Want a clearer picture of how different income streams might fit into your overall wealth-building strategy? If so, connect with a financial professional through our SmartVestor program and create a game plan to start building wealth that lasts. A financial pro will look at all your income streams and help you develop a financial plan that meets your individual needs. Find a SmartVestor Pro today!
The sheer traffic that the android and iOS appstores host every day means that if you are able to make an app that is useful, there is probably a market out there for it. If you are able to make a hit, then the sky is the limit. Flappy bird is a great example of the success that one person can have in their spare time. The creator is generating $50,000 per day from ad revenue on his free game. 
I get excited every paycheck because I know my investments are going to increase by a decent chunk. I use Mint to keep a close eye on what the current value is at and make goal marks to hit. Every time I hit a goal, I do a little happy dance and decide what I want my next marker to be and when I want to hit it by. I’m nowhere close to being financially independent or even debt free, but it’s exciting to see the ground work being laid and watching it grow.
^ Semenov, Alexander; Alexander Nikolaev; Alexander Veremyev; Vladimir Boginski; Eduardo Pasiliao (2016). Analysis of Viral Advertisement Re-Posting Activity in Social Media. Computational Social Networks. CSoNet 2016. Lecture Notes in Computer Science, Vol 9795. Lecture Notes in Computer Science. 9795. pp. 123–134. doi:10.1007/978-3-319-42345-6_11. ISBN 978-3-319-42344-9.

Quick story: Remember that $1.18 I found in the couch? Even when that increased to $30 to $50 a day, it still wasn’t enough to live on. So I looked for other options. In August 2008, after people started to know who I was and how I could help them pass the LEED certification exam through my blog, I wrote an ebook. It included all the information I knew about passing this exam, and I sold it on my blog for $19.95.

There are many ways to “go viral” from a marketing perspective. There are no viral marketing techniques which work for all industries so a tailored approach which includes one or more viral marketing channels is important. Videos are the most popular way, but social media posts, search engine result pages (SERPs), email marketing campaigns and even TV advertisements have created viral, trending content for company, either on purpose or accidently. There are many different types of viral marketing, but they can be lumped into three categories – content created by a business about their products, content created by others about a business’s products, and content that businesses pay influencers to create about their products through advertising and sponsorship. Below we talk about these types of viral marketing to highlight the variety of strategies you could have.


Humor: Old Spice’s viral video marketing campaign used humor to great effect. They had to. After all, there aren’t many other interesting ways to promote a deodorant / body wash. But they did it with a knowing smirk. The brand didn’t mind poking fun at itself. And it worked. The usage of humor introduced the brand to a younger, Internet-savvy audience.
On paper, it may seem easy to invest in real estate and earn the rent as passive income, but in a practical sense, it is often difficult to translate this investment into income. Identifying the source which will generate a stable passive income is probably the biggest challenge you might face. You may require external help. Most activities that generate passive income, like starting a blog or selling items on Craigslist or eBay, can end up taking so much time that they aren’t really “passive” activities anymore.
Word-of-mouth marketing is a key component to the growth of a small business. It's often word-of-mouth marketing that keeps small businesses running in the early days of operation when there is little to no marketing budget. The consumer shares their experience with your products or services, and they share it with their family and friends. It increases your consumer base and increases your sales.
Making legitimate passive income isn’t as difficult as you might think. Some of the best passive income ideas might take a little time to set up but can start cash flowing within a couple of months and will provide a consistent monthly income for years or more. The most important point is just to get started. You make exactly $0 on the passive income sources you never start.
Finally, when looking around for the right personal finance software that meets your needs, make sure that you’re comfortable with the program’s interface. It shouldn’t be expected that you recognize every single feature instantly, but if the features don’t seem readable and manageable to you, then you’re not as likely to use it and get the full benefits.

Our favorite platform for this is RealtyMogul because you get the flexibility to invest as little as $1,000, but can also participate in REITs and private placements – typically not offered to the public. Investors can fund real estate loans to gain passive income or buy an equity share in a property for potential appreciation. Their platform is open to both accredited and non-accredited investors.


Provides for effortless transfer to others. Public health nurses offer sage advice at flu season: Stay away from people who cough, wash your hands often, and don’t touch your eyes, nose, or mouth. Viruses only spread when they’re easy to transmit. The medium that carries your marketing message must be easy to transfer and replicate: email, website, graphic, software download.

The appeal of these passive income sources is that you can diversify across many small investments, rather than in a handful of large ones. When you invest directly in real estate, you have to commit a lot of capital to individual projects. When you invest in these crowdfunded investments, you can spread your money across many uncorrelated real estate ventures so individual investments don't cause significant issues.


Do you think it’s possible to build a blog from scratch, outsourcing the work from day one (assuming I have some cash that can cover the initial expenses until the blog generates enough income to at least break even)? In other words, do you think you could you have spent your $500 max per month for the writer, social media expert, etc to build your blog to the point it’s earning the same amount of money it does now?
Do you want to earn $100, $1000 — or even more — on the side? You can start earning extra income today with the help of this list of ideas I’ve put together. Spend an hour or two each day working on items that are practical for you, and you can build alternative income sources to help you improve your financial situation  While many of the items on this list are passive income ideas, not all of them are. Some items require you to actively work for success.

CD Interest Income: I only have one CD account left in the amount of $185,000 paying 3%. It expires at the end of 2018 and I’ll have to figure out what to do with it. After selling my SF rental house in mid-2017 for 30X annual rent, I’m left with about $500,000 in cash after investing ~$2,200,000. The best CD today is the CIT Bank 12-month CD at 2.5%. That’s pretty darn good because just a couple years ago, such a CD was less than 0.5%. The yield curve is flattening, meaning folks should take advantage of shorter duration CDs.
If you have specialized knowledge in a certain topic, you can put together an online course to teach others. For example, if you have experience in real estate investing, you can create an online course “Real Estate Investing 101”. The benefit of an online course is that once you create the course material, you can sell it to as many people as you want.
Definition: Unique Selling Proposition or USP is the one feature or the perceived benefit of a good which makes it unique from the rest of the competing brands in the market. It is that very reason which motivates a buyer to purchase that product even though it might be costlier than other products. Description: Unique Selling Proposition or USP is a very important concept used during the time when a company promotes its product through its advertisements in both TV as well as print media which eventually attracts a consumer to buy a particular product. The key to boost the sales of the product effectively through advertising is to highlight the USP of the product prominently. Unless you highlight the USP, consumers will not be tempted to buy your product. Every product should have its own USP, which makes it stand apart from other products in the similar category. USP is different for different products. Let’s take an example of a restaurant which is very famous across the world for its quick Subway Sandwiches. The company makes the sandwiches healthier for consumers. Consumers who are looking for a quick meal can walk into any subway outlet and get a quick sandwich made, which contains nutritional value. In this way the company is able to create its own niche market across town in India. The USP of the product is a nutritious sandwich at an affordable price. USP is a very important component in developing the product. A strong unique selling proposition makes you stand apart and also plays an important role in branding your product. But, USP alone can guarantee to a product’s success. Superior product quality and at par service, both before and after-sale are very important in creating the foundations of a market for a product. Always remember, with a distinct USP, the company doesn’t even have to bother about competition because if you have developed something which has not been developed by others, then you are the only player or a market leader in that specific product category (Example – iPpod by Apple).
Truebill is an app that helps you save money by identifying recurring subscriptions and other bills and helping you cut costs by negotiating better rates and fees. One of their partnerships is with Acradia Power, which has the potential to save you up to 30% on your electric bill. It searches for better power rates in areas where competition is allowed, and it locks in the better prices for you.

For a campaign to become viral, you need to strike the right emotional chord with your audience. Ice Bucket Challenge evoked a positive and high arousal emotion as it was funny. By keeping your campaign lighthearted, you will be able to connect with your audience at a human level, which can result in better engagement. If you target the right kind of emotions, the chances of your campaign to become viral will increase.
Your money is either in charge of you or you’re in charge of it, there’s no middle ground. Using some type of personal finance software can help alleviate some of that money stress and better allow you to manage your money effectively. Without it, you may just be setting yourself up for constant financial worry. Life is already tough enough and there’s no need to make it more difficult by simply hoping your money issues will all work out in your favor. Hint: they won’t.
In January 2018, I missed my chance of raising the rent on my new incoming tenants because it didn't come to mind until very late in the interview process. I didn't write about my previous tenant's sudden decision to move out in December 2017 after 1.5 years, because they provided a relatively seamless transition by introducing their longtime friends to replace them. I didn't miss a month of rent and didn't have to do any marketing, so I felt I'd just keep the rent the same.
Consider refinancing your mortgage if you haven’t done so in a while before interest rates go up further. Or consider leveraging cheap money responsibly to acquire hard assets. LendingTree Mortgage has one of the largest lending networks online, and they will contact you immediately with their offers. You want lenders competing for your business, and get hard quotes so you can pit them against each other.
Ibotta: this is a bit different! You need to take a picture of your grocery receipts with your phone and upload them to the app. You will then receive between $0.25 to a few dollars per receipt as cash back for buying certain products. It’s so easy I can’t believe they actually give you cash for that. Plus you’ll get a free $10 bonus when you sign up!
With personal finance software you can schedule automatic payments and transfers between all of your imported accounts. Automatic transfers will help to make sure you have the necessary funds in the right account to ensure all bills are paid on the appropriate date. Late fees are annoying and do nothing but cost you money. It’s time that you said goodbye to them once and for all.
What I like about p2p investing on Lending Club is the website’s automated investing tool. You pick the criteria for loans in which you want to invest and the program does the rest. It will look for loans every day that meet those factors and automatically invest your money. It’s important because you’re collecting money on your loan investments every day so you want that money reinvested as soon as possible.
Lending Club is a platform where you can lend your money to other people. You’re the bank. Each note is only $25, so you can invest $1,000 and lend money to 40 people. There are many grades of loan (from safest to riskiest) and investors earn, on average, between 5% and 7% annualized returns. For more information, check out Investing and Making Money with Lending Club Peer-to-Peer Lending and my real money Lending Club Portfolio.
This was a great move for Dove who had become very quiet in the marketplace in the years beforehand. They were able to realign their brand to be all encompassing and to suit young and old women alike. The emotional undertone to the campaign made is hit hard with women no matter what their social standing, religious beliefs, etc. If you plan to carry out a viral marketing campaign similar to this example be careful not to inadvertently distance yourself from certain social groups by appearing too up market or shabby.

Some good writing here! I am a realtor myself and frequently get in touch with clients that consider buying a realty estate a conservative of investing. I once heard of a transport company in Vienna, Austria, which focused their entire profit on buying eventually every house available in the downtown for about 80 years. That must be some of a passive income!


How to Monetize: Affiliate marketing works well when you discuss products on your blog. For our fish tank blog, we would link to all the things you need to buy for an aquarium and then when people click on that link and buy that item (and other items they purchase with it with some exceptions) you get a percentage of the purchase. Amazon Associates is the best-known affiliate marketing program, but there are others like Impact Radius, ShareASale, Commission Junction, ClickBank and Rakuten too.
When most people think of investing opportunities, they think of stocks, bonds, and precious metals. While these are still some of the most common ways to invest, the platforms have evolved, and there are more options than ever. Gone are the days of mountains of paperwork, high brokerage fees and unattainable account minimums. Now you can invest on your own terms.
4) Treat Passive Income Like A Game. The only real way to begin your multiple passive income journey is when you are making active income. The initial funding has to come from somewhere. Hence, treat passive income as a game that has various levels. If you fail to achieve one level, it’s not the end of the world since you still have active income and can restart. Furthermore, a game is meant to be played with integrity. Using shortcuts (non passive income streams), someone else’s income as a supplement (spouse), or one-offs (capital gains) does not count. The primary purpose of any game is to bring enjoyment to the player and beat the boss.

Diversify safely but DIVERSITY. You do not need to get the best and highest return all the time. If so, you are not earning passive income you are earning active income which is taxed differently (see IRS.GOV passive -vs- active income definitions). As an investor you do not need to be chasing ‘the almighty dollar’. This is a losing proposition. Make the dollar come to you.


I just started out with Affiliate Marketing (idea # 8) and it is not as easy as people make out to be. For me, the hardest part so far, is learning Search Engine Optimization (SEO) and driving traffic to my website. I’m only 3 months into it, but I am confident that the site will begin to generate some incom., I have to give it 6-9 months, so we’ll see.
Another good and probably the safest option is to invest into government securities. Government securities may offer low returns, but they are safe and can support your life style. Don’t go for stocks because investing in stocks requires a certain degree of investment acumen and financial expertise. Always play safe even if you have moderate level of understanding as to how the stock market works.
Viral marketing is a customer-focused approach, so the first step is to identify the target demographic for a product and what they value the most in products, requiring marketers to research and analyze demographic data. During the Blair Witch campaign, the filmmakers and main marketing agents for the movie were accomplished film students. They examined what made horror movies compelling for the demographic of teens to young adults they were targeting, as well as explored how that demographic shared information. They used this information to focus on their product's mystery, and they concentrated their early efforts on the Internet where they knew they would have the best chance of reaching a younger audience. (See also Youth Marketing)
In this day and age, managing one’s personal finances in a secure manner that allows the user to have a real-time visual representation of their money is easier than ever before. With the numerous applications that are out there — both free and subscription-based — there’s no reason that every person can’t take control of their money and ensure they’re making smart money moves.
Love your articles. I think everyone is very different as far as how much passive income they need to meet their goals. I’ve read a lot of your articles and really enjoy your thoughts. I have a masters in finance and understand the math of keeping the debt but my emotions are such that I need to try to finish off paying off my last debt (mortgage) in the next two years. At 34 and only worth 525k I’m doing better than a lot of folks my age but it will be difficult for me to catch up in the passive income game without leverage. That is the main reason I recently created a website to try to bring passive income opportunities in my area to me.
It's important also to realize that the success of a viral campaign depends on the vehicles used to transmit the message. There are companies that are more virally equipped than others. To create a strong viral link, the message must be able to transport from television advertising to radio and other extended means of broadcasting to the power of the Internet.

If you want to add a little excitement to your passive income investing, meet Lending Club, the web-based peer-to-peer lending platform where investors looking for high-interest opportunities provide the funds for loans. You can earn interest rates in excess of 10 percent a year – about 10 times what you will earn on more conventional interest-bearing investments.
There are many ways to “go viral” from a marketing perspective. There are no viral marketing techniques which work for all industries so a tailored approach which includes one or more viral marketing channels is important. Videos are the most popular way, but social media posts, search engine result pages (SERPs), email marketing campaigns and even TV advertisements have created viral, trending content for company, either on purpose or accidently. There are many different types of viral marketing, but they can be lumped into three categories – content created by a business about their products, content created by others about a business’s products, and content that businesses pay influencers to create about their products through advertising and sponsorship. Below we talk about these types of viral marketing to highlight the variety of strategies you could have.

Etsy now allows you to sell digital products in your store. This can be anything from a picture that someone can download and frame to a guide on how to create a budget in PDF form. The possibilities for you to be creative are endless. The nice thing is, once you create a digital product for Etsy, you upload it and you can sit back and watch the sales come in (assuming your digital product is awesome).


Fundrise – With a minimum investment of just $500, investors of all types can make crowd-funded real estate investments through Fundrise. This means you get the benefits of being a landlord without actually having to deal with owning or managing the properties yourself. Even though we own 2 rental properties, we recently began investing in Fundrise ourselves. We love it because there is no “accredited investor” requirement, making it far more accessible for the average person than the other two options below. Follow the link above to learn more, or read our full review here.
Oreo did in fact have 15 person strong social media team standing by to jump on anything that could have happened during the evening but you can still be this viral with a one person team if you can keep on top of current trends in your industry. Learn from this example of great viral marketing and use current events to position your product in the middle of it in a positive light.

The CD is one of the most effective ways to create passive wealth over time and has been used by investors for generations. Ask your grandparents; it is highly likely they own CDs (TDs) with their local bank or Credit Union. This is done by creating CD ladders to maximize effectiveness. Most Bank and Credit Union CDs have zero fees attached unless you cash out before maturity.

Brian had found a huge need for web design in the restaurant and food truck space. After getting tired of working with client after client, he decided to turn his service-based business into a product-based one. He made his services more standardized and productized. He eliminated all his client work and created templates and products to serve that market instead. And it’s been going great for him.

What I’m doing: My realistic goal is to have a blended annual return of 2x the risk free rate. With a current 5% hurdle, I am not paying down mortgages that cost less than 4%. Debt at 5% is a wash. My realistic blue sky scenario is a 3-4X rate of return over the risk free rate which can be achieved with property, stocks so far for the past five years, and certain private equity investments. Where I am dragging is my blended average CD interest rate of roughly 3% from an old CD coming due. I’ve rolled some money into a 12-month CD with CIT Bank at 2.5%. It’s the best rate I can find. 
The most famous expressions of viral marketing are videos and ads. Its strength comes from the fact that people like to share information they find fun and interesting with others and send it to each other via social media. For instance, think of ads in the form of funny videos, images, texts or an interactive Flash game. It can be risky though. People generally don’t like to forward messages that are clearly commercial. It can also happen that the wrong audience is approached and the message doesn’t reach the right people. That could be bad for public relations.
For starters, many websites are using them–so there’s a big market for stock photography. It’s no shocker either, as one study found, that 65% of people are visual learners. In fact, when people hear information, they remember about 10% of that information three days later, but if a relevant image is paired with that same information, Brain Rules found that people retained 65% of the information three days later–a 55% increase.
Ambient Advertising is about placing ads on unusual objects or in unusual places where you wouldn’t usually expect to have an advertisement. Description: Ambient advertising evolved as a concept because it has a lasting impact on the minds of consumers which makes it more effective. Ambient advertising is all about creativity, and how effectively the advertiser is able to communicate the message
There are dozens of ways to generate passive income. However, the option you select has to do with two metrics: time and money. Either you have a lot of time or a lot of money. Most people usually don't have both. But, if you have a lot of money, generating passive income almost instantly is easy. You can buy up some real estate and begin enjoying rental income. Or, you can invest in a dividend fund or some other investment vehicle that will begin generating a steady income for you.
The list of passive income ideas could go on forever. As you search for the best fit, keep an eye out for ideas that show positive long-term track records. Do other people make money on the idea? Has it come back to bite someone who tried it? Some people ask me about passive income options like drink, vending, or other rental machines in public places. The bottom line? Don’t fall for any passive income ideas that promise a quick return or require huge amounts of money upfront. They will sabotage your other financial goals. Look for ideas that are steady, profitable, and trustworthy. Do your research. And never go into debt!

7) Never Withdraw From Your Financial Nut. The biggest downfall I see from people looking to build passive income is that they withdraw from their financial nut too soon. There’s somehow always an emergency which eats away at the positive effects of compounding returns. Make sure your money is invested and not just sitting in your savings account. The harder to access your money, the better. Make it your mission to always contribute X amount every month and consistently increase the savings amount by a percentage or several until it hurts. Pause for a month or two and then keep going. You’ll be amazed how much you can save. You just won’t know because you’ve likely never tested savings limits to the max.
Acorns: Acorns is a great way to start investing and building wealth. As it turns out, Acorns will pay you $5 to start investing with them for as little as $1. That’s a 500% return, plus it’s probably time you started investing for your future. They even have features like round-up and found money that allows you to get free money from places you already shop at.
The participants were asked to challenge minimum three persons to take the Ice Bucket Challenge. This was one of the reasons why campaign became viral. If one person tells three other people about the challenge, and those three tell the other three, a viral loop is created. By setting a call to action, and asking your audience to share about your campaign with others, you too can keep your campaign alive.
If you’d prefer to skip the startup phase, you might want to buy a blog that’s already built and earning revenue. This is actually pretty easy to do as a lot of people start blogs, and then get bored with them. Getting a blog going is a labor-intensive process, and it’s not uncommon for people to give up before they’ve reached their full potential.

For those who prefer a more do-it-yourself style but still want their investments to be managed automatically, a robo-advisor like Betterment may be better suited. After completing an initial questionnaire, this program will automatically invest your money based on things like your risk tolerance and time horizon. They’ll even rebalance your portfolio when necessary – all automatically, of course!


Rates / Annual Percentage Yield terms above are current as of the date indicated. These quotes are from banks, credit unions and thrifts, some of which have paid for a link to their website. Bank, thrift and credit unions are member FDIC or NCUA. Contact the bank for the terms and conditions that may apply to you. Rates are subject to change without notice and may not be the same at all branches.
Question: You mention receiving $200k of passive income a year, but your chart shows half of that coming from real estate holdings, and reading between the lines it appears that you hold mortgages against those holdings. Then you conclude that $200k/yr of passive income should be enough to live comfortably anywhere in the world. So are you subtracting your real estate expenses (taxes, insurance, mortgage payments, maintenance, remote property management company fees, etc.) when you report your passive income from those properties? Really I think it’s the net (after taxes and everything) that tells us what is left over to “spend” on living, right? When I set up my spreadsheet to retire early at age 47, I calculated the after-tax income I would need to live. Then I compared that to my income streams (estimating tax on the taxable income streams) to measure the surplus/shortfall. Also some good advice from GoCurryCracker: If you can minimize your taxes so you’re in the 15% tax bracket, you can possibly receive tax-free long term capital gains. I agree with your philosophy that time is more important than money as we age. I am not sure I agree with a philosophy that is fixated on needing such a large income, and would rather minimize taxes if it’s all the same on the happiness meter. Furthermore, having 20 plus income sources in the name of diversification adds stress and requires more management (TIME!). I think this is fine for those of us while young, as we have the energy to work hard. But as time becomes more important, the extra headache of managing, planning, and buying/selling our assets becomes a resented hindrance on par with the resentment we felt when working for an employer and fighting traffic each day to go to a job we hated. Every thing we own in actuality owns us, by virtue of its demands on our time and affections, and that includes investments. It also includes our home, and is a good reason for downsizing. As long as we have food on our table, a roof over our heads, and clothes on our bodies, what more do we need? I think we need to consider freeing ourselves from the weight of the chains of managing too many ventures. Personally, I plan on investing in no more than 5 simultaneous ventures ever, with the exception of some IRAs that I just plan to let sit for the next 20 years (and therefore no thought or anxiety required).
Thanks for asking. https://passiveincomemd.com/what-is-passive-income/ gives a good summary of the definition I use. But in brief, it’s income that isn’t proportional to the time you physically put into acquiring it. It doesn’t mean it’s not without work or effort. It’s just that most of the work is done up front and it continues to pay off long after that initial effort. Real estate fits into that box. There’s definitely a spectrum but compared to what we do as doctors, where our compensation is directly linked to our time, most of these things are quite passive.
What's crazy is that my book income is more than my SF condo-rental income. Yet I didn't have to come up with $1.2 million of capital (the minimum cost to buy my condo today) to create my book. All I needed to create my book was energy, effort, and creativity. I truly believe that developing your own online product is one of the best ways to make money.
This was a campaign that showed a viral video of a woman walking through a revolving door that said either "average" or "beautiful."  This campaign appealed to the emotion of women, it was relatable, and women shared it.  In the process, it taught the meaning of "true beauty." It wasn't about advertising product; it was about sharing a message everyone could relate to.
Hi, it’s probably been brought up before, but the statement “you can’t touch pre-tax retirement accounts without a penalty until 59.5” is incorrect. You can touch the traditional 401k accounts with a SEPP (substantially equal payment plan), and not pay the 10 percent penalty. You can also touch a Roth without the 10 penalty using the same strategy, although I understand you will pay taxes so you lose the Roth’s advantage. When I found this out, I stopped contributing to Roths because I wanted to retire early. Who knows if they will even live to age 59.5? So many people don’t!
Old Spice’s viral video marketing campaign first aired during 2010’s Superbowl weekend. It went on to increase the company’s revenue by 107%. The campaign had 40 million views. It increased Old Spice’s Twitter followers by 2,700%. It lifted Facebook interaction by 800%. All these viewers turned the Old Spice YouTube channel into the all-time most viewed channel.003
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