When a taxpayer records a loss on a passive activity, only passive activity profits can have their deductions offset instead of the income as a whole. It would be considered prudent for a person to ensure all the passive activities were classified that way so they can make the most of the tax deduction. These deductions are allocated for the next tax year and are applied in a reasonable manner that takes into account the next year's earnings or losses.
Many marketers hope for a campaign to go viral — meaning it's recognized, widely-accepted, and influential. But there's no guaranteed formula. However, if you think about some of your favorite viral marketing campaigns, you'll notice some common features. Marketers wanting to reach a bigger audience should keep these attributes in mind when creating their next campaign:
Old Spice conquered this type of marketing in 2010 with their “The Man Your Man Could Smell Like” campaign which included a series of humorous videos. This viral marketing example received 55M views, their YouTube channel grew exponentially, and sales grew 55% in the first three months after the campaign. The success of this campaign was mainly due to their humor which people everywhere could understand and found funny. Humor is not the only emotion that companies can rely on to turn their marketing campaign into a viral one. Love, unity and fear are just a few of the other emotions that viral marketing campaigns have relied on to get noticed.
If you love design and you are an artistic person, selling digital products on Etsy could be a great way to earn passive income. Digital products require little maintenance, your customers will simply receive a link to download them (which means you don’t have to worry about shipping and returns handling). All you need to do is spend time upfront to create beautiful artwork! (Easy right?)

I’ve built several businesses since 2008 using one or more of these models. I’ve been featured in magazines and articles across the globe, and since I started my journey I’ve generated over $5M in earnings from these businesses. All of my income and expenses for those businesses dating back to October 2008 have been tracked publicly on SPI.com. You can see 10 years of income reports here.
The term Marketing comes from the words ‘market’ and ‘getting’; conquering the market. The term marketing has been around for over a 100 years. Today, it’s still about large companies wanting to conquer the market, gain market share and (new) customers. Marketing methods are comprehensive and Viral Marketing is a relatively new way. This technique increases the awareness and reach of a product or brand by using social media. It’s word-of-mouth advertising using the internet. The more people who know about it, the better. Each company that uses a marketing communication goal to express a specific marketing message can do so by publishing digital video clips, for instance. These days, commercial organisations employ viral marketing to generate brand recognition, launch a new product or draw attention.
Peer-to-peer lending ($1,440 a year): I've lost interest in P2P lending since returns started coming down. You would think that returns would start going up with a rise in interest rates, but I'm not really seeing this yet. Prosper missed its window for an initial public offering in 2015-16, and LendingClub is just chugging along. I hate it when people default on their debt obligations, which is why I haven't invested large sums of money in P2P. That said, I'm still earning a respectable 7% a year in P2P, which is much better than the stock market is doing so far in 2018!
I've got a $185,000 CD generating 3% interest coming due. Although the return is low, it's guaranteed. The CD gave me the confidence to invest more aggressively in risk over the years. My online interest income has come down since I aggressively deployed some capital at the beginning of the year and again during the February market correction. You'll see these figures in my quarterly investment-income update.
Domain names cannot be replicated. If one is taken, the only recourse would be to approach the owner to discuss a sale. While there are other variations you could choose, sometimes owning a certain domain (especially if it is attached to your business) can be worth the premium. Often, people will scout out domain names that are still available, buy them, and then sit on them in order to sell them down the road. Depending on who may want the domain down the road, you could sell it for a large markup.
I just started out with Affiliate Marketing (idea # 8) and it is not as easy as people make out to be. For me, the hardest part so far, is learning Search Engine Optimization (SEO) and driving traffic to my website. I’m only 3 months into it, but I am confident that the site will begin to generate some incom., I have to give it 6-9 months, so we’ll see.
Old Spice is still the king of viral marketing with its humorous and out-of-the-box ad campaigns. It came out with its brand character, the Old Spice man who appeared in “The Man Your Man Could Smell Like” campaign in 2010. The Old Spice man Isaiah Mustafa created a stir with his ad, which was created to appeal to the female audience and give a subtle message to men to buy Old Spice. The ad video got amazing positive reviews and YouTube views, garnering more than 54 million views to date on YouTube.
Cash Cow is one of the four categories under the Boston Consulting Group's growth matrix that represents a division which has a big market share in a low-growth industry or a sector. It is referred to an asset or a business, which once paid off, will continue giving consistent cash flows throughout its life. Description: A Cash Cow is a metaphor used for a business or a product, which exhibits
I don’t really know much about those…I should take a look from a diversification standpoint. If you don’t mind me asking, what do you target for your net effective tax rate on your passive income? Also, I’m sure you’ve probably covered this somewhere, but how do you deal with healthcare? One more dumb question…have you found that you spend more or less money than you anticipated once you retired?
You need to decide which machines you want to run, get the necessary licenses to operate them (you're selling items so you need to get sales licenses and whatnot from your state), buy the machines and a truck for the items in the machines, find a supplier of the products, and then finally you can secure locations. Finally, you need to service them periodically or hire someone to service them.
As an individual, you need to determine what stage of your life cycle you are in right now. Are you single? Are you married with no children and dual income? Will your spouse leave his or her job if you decide to have kids? Are you nearing your retirement? These are simple questions which you need to ask yourself and clearly establish answers for them. The benefit of this exercise will be enormous because your life cycle will determine your saving and consumption patterns, and thus, you can easily decide on how much passive income you require.
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If you are successful in creating a viral model with very short cycle times, watch out for what can happen. Several companies that have been lucky enough to achieve this have been shocked by the enormous need to scale server capacity. Fortunately with cloud computing offerings such as Amazon EC2 and S3, it is easier than in the past to scale on demand.
Remember the HillTop ad that Coca-Cola did? If not, perhaps the lyrics will spark a memory - "I'd Like to Buy the World a Coke."  Is the song stuck in your head?  This jingle had the whole world singing, and if that weren't enough, it was recently revisited on the Mad Man series that had everyone humming it again.  The song spoke of unity and tolerance, and as consumers, we gravitated to it and shared it.
The expansion of various social networks, such as Facebook, Instagram, and Snapchat, has contributed to the effectiveness of viral marketing. As users grow, and as the time they spend on social media sites exceeds their time spent emailing, more users are viewing news and forwarding it through their preferred social networks. This requires marketing campaigns to shift focus from more traditional email campaigns to more creative social campaigns.

There are many ways to “go viral” from a marketing perspective. There are no viral marketing techniques which work for all industries so a tailored approach which includes one or more viral marketing channels is important. Videos are the most popular way, but social media posts, search engine result pages (SERPs), email marketing campaigns and even TV advertisements have created viral, trending content for company, either on purpose or accidently. There are many different types of viral marketing, but they can be lumped into three categories – content created by a business about their products, content created by others about a business’s products, and content that businesses pay influencers to create about their products through advertising and sponsorship. Below we talk about these types of viral marketing to highlight the variety of strategies you could have.
The American media critic Douglas Rushkoff was the first to coin the term Viral Marketing in his book ‘Media Virus‘ from 1994. Social media, including Facebook, Twitter and YouTube, play an important role in Viral Marketing. Platforms where information can be shared are particularly suited for this type of marketing. The goal is to spread the marketing message like a viral epidemic. That makes Viral Marketing a relatively cheap way to reach a large audience.
Utilizes existing communication networks. Most people are social. Nerdy, basement-dwelling computer science graduate students are the exception. Social scientists tell us that each person has 8 to 12 people in her network of friends, family, and associates. A person’s broader network may consist of scores, hundreds, or thousands of people. A waitress, for example, may communicate regularly with hundreds of customers in a given week.
Loss leaders are high volume, high profile brands or products that are sold by retailers with the intention to attract customers into their premises, with the hope that those customers will end up buying other goods as well, once inside. Examples could be steeply discounted electronics, or consumer goods, or garments. A zero percent loan for cars is a loss leader example for the dealer. Descri
What happens if you have attrition in your customer base over time. An easy way to extend the model to take this into consideration would be to add a variable to model Attrition Rate as a percentage of the entire installed base at each cycle, and simply subract this from the total population at each cycle. This topic is nicely covered in this blog post by Andrew Chen: Is your website a leaky bucket? 4 scenarios for user retention.
In 2013, Oreo jumped on the infamous moment when a power outage caused lights to go out during the Superbowl. In the 34th minute the Superdome experienced a slight blackout which Oreo’s social media team quickly jumped on. Posting a solitary Oreo on a black background with text reading “You can still dunk in the dark” on Twitter and Facebook, it quickly received over 10,000 retweets on Twitter and more than 20,000 likes on Facebook.
You must sacrifice the pleasures of today for the freedom you will earn tomorrow. In my 20s, I shared a studio with my best friend from high school and drove beater cars worth less than 10% of my annual gross income. I'd stay until after 7:30 p.m. at work in order to eat the free cafeteria food. International vacations were replaced with staycations since work already sent me overseas two to four times a year. Clothes were bought at thrift shops, of course.
Passive income is the Holy Grail for online marketers. It's automatic. Effortless. But, not at first. In the beginning, it's grueling. I liken this to doing the most amount of work for the least initial return. However, over time, as your passive income begins to increase, your reliance on an active income plummets. That's when the real magic starts to happen.
Each commercial shows a person sitting behind a curtain describing their appearance while an artist — who cannot see them — draws their portrait. After the individual is done describing his or her features and the portrait is complete, the curtain is removed. The artist then draws a second portrait of the individual based off what they actually see.
I've got a $185,000 CD generating 3% interest coming due. Although the return is low, it's guaranteed. The CD gave me the confidence to invest more aggressively in risk over the years. My online interest income has come down since I aggressively deployed some capital at the beginning of the year and again during the February market correction. You'll see these figures in my quarterly investment-income update.
Scales easily from small to very large. To spread like wildfire, the transmission method must be rapidly scalable from small to very large. The weakness of the Hotmail model is that a free email service requires its own mail servers to transmit the message. If the strategy is wildly successful, mail servers must be added very quickly or the rapid growth will bog down and die. If the virus multiplies only to kill the host before spreading, nothing is accomplished. So long as you have planned how you can add mail servers rapidly, you’re okay. You must build in scalability to your viral model.
While you’re setting up your new income stream, keep in mind that there truly is no such thing as free money. You’ll feel even more satisfied with the reward knowing what it took to get there. While there’s no one magic trick to getting passive income to work for you, with so many different methods, there’s surely one option that will fit your situation and skill set. Set up your passive income stream today to start making money, free up time and set yourself up on the path to financial independence.
Residual income is money that is earned on a recurring basis, typically as the result of a single original action. Rather than earning an hourly wage, residual income is typically generated through an initial investment of time or money with the goal of earning continuous payments. Once the initial investment, product, or service is made, the ongoing income that is earned is generally passive in nature.
Pardon for being a bit of a newbie to true investing outside of a 401k. What about those of us who have 1) Just been laid off, and unable to find work due to lack of a degree (apparently 17 years in the industry with 5 certifications is just simply not enough – which is okay. It gave me the kick in the arse to get back to school finally) 2)Have three children to support (age 11 and under), and 3) Oh yeah – cannot find work. What do you recommend when the only source of positive revenue has ceased to come in and you now have less time than ever – due to responsibilities (i.e. doing well in university = academic scholarships means investment in time, plus spending 20 min breaks with kiddos) – to create positive sources of income ? I truly am wondering from an investor’s point of view how you would handle the pivot point of life if ever you had been faced with it. I realize this may be only imaginary, but at this point, I welcome your “what ifs” scenario on this one. You’ve truly done amazing work and I thank you for being so transparent.
I just started out with Affiliate Marketing (idea # 8) and it is not as easy as people make out to be. For me, the hardest part so far, is learning Search Engine Optimization (SEO) and driving traffic to my website. I’m only 3 months into it, but I am confident that the site will begin to generate some incom., I have to give it 6-9 months, so we’ll see.

What I did: I first identified my favorite places in the world to live: San Francisco, Honolulu, Paris, Amsterdam, New York City, and Lake Tahoe. I then looked up the median rent and housing prices for each city. Then I factored in private education costs for two kids to be conservative given I may not have two kids and public schools are often good enough. After calculating all vital costs, I then did a self-assessment of how happy I was making $50,000, $100,000, $150,000, $200,000, $250,000, $350,000, $500,000, and $750,000. I decided working 20 hours a week making $200,000 a year is the best income balance for maximum happiness. 
I invest about 5% of my pre tax income in 401k that my employer matches. Have close to 70k in cash in checking. Also,I liquidated around 40k in my 401k and not sure where to invest that in (bonds vs stocks) because of stocks trading at record high. Have a rental property that is paying itself now and I will pay off the mortgage completely in 5 years. My immediate concern is the cash in checking acct that’s not doing much. Thanks for your reply and appreciate your work. I am learning a lot
There are three main categories of income: active income, passive income and portfolio income. Passive income has been a relatively loosely used term in recent years. Colloquially, it’s been used to define money being earned regularly with little or no effort on the part of the person receiving it. Popular types of passive income include real estate, peer-to-peer (P2P) lending and dividend stocks. Proponents of earning passive income tend to be boosters of a work-from-home and be-your-own-boss professional lifestyle. The type of earnings people usually associate with this are gains on stocks, interest, retirement pay, lottery winnings, online work and capital gains. 
Income-generating assets are another of many passive-income opportunities. A classic example is making money in real estate via owning rental properties. It can seem perfect: You buy an apartment building or house, rent it out, and then sit back and collect checks every month from your tenants. The reality isn't always so rosy, though. For one thing, you'll need to maintain and repair the property, as well as paying taxes on it and insuring it. It may not always be occupied, either. You may have trouble finding tenants, or finding tenants who pay their rent reliably. Some tenants may damage the property, and others may be hard to get rid of. You'll be the one they call in the middle of the night if the roof is leaking, and you'll have to clean and perhaps freshen up the property between tenants. You can outsource much of this to a property management company, but it will take a cut of your income, often about 10%.
Passive income differs from earned income and portfolio income in a variety of ways. Passive income is generally defined as a stream of income earned with little effort, and it is referred to as progressive passive income when there is little effort needed from the individual receiving the passive income in order to grow the stream of income. Examples of passive income include rental income and any business activities in which the earner does not materially participate during the year.

If you know anything well, a place, how to fix something, how to make something, how to do something, you can write a guide for it. You can sell your guide as an e-book, offer it as a download for a fee on your site or reach out to bloggers with similar content and ask if they will offer it as a paid download on their website (for a price of course).
If you have a blog or some other property that has visitors, you might profit passively via affiliate advertising. For example, imagine that you write a blog about movies. You might review some books about movies, and then link to them on Amazon so you get a cut of the purchase price when anyone buys books through the links. If you blog about hiking, you might promote some hiking gear you recommend on the blog, again generating passive income if anyone buys any of it.
This video became a major hit because it directly addressed how phrases that are so commonly used can be detrimental to someone's self image and confidence. In the video, various men, women, and young boys are asked to "run like a girl" or "fight like a girl". Then young girls are asked to do the same, with a very different approach: They show strength and confidence in their movements. 
Passive income is earnings derived from a rental property, limited partnership or other enterprise in which a person is not actively involved. As with active income, passive income is usually taxable. However, it is often treated differently by the Internal Revenue Service (IRS). Portfolio income is considered passive income by some analysts, so dividends and interest would therefore be considered passive.
Automatic investment selection is built into the platform. Investors set their criteria for the loans they want to invest in, and when one becomes available, the system invests your money for you. After that, you have 24 hours to perform due diligence on the loan. PeerStreet is the most transparent and elegant real estate crowdfunding platform I’ve used. Unfortunately, it’s for accredited investors only at this time.
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Real(ly) beautiful: A 2013 campaign by Dove featured a police sketch artist listening to how women portray themselves and how another person describes them. The two images are then compared side-by-side, with the women’s “self-portraits” being far more critical and negative than the others. The ad has attracted more than 64 million views on YouTube. (1)
In April 2013, Unilever, with its ad agency Ogilvy & Mather Brazil, came out with Dove Real Beauty Sketches campaign to empower women about how they look. The campaign was a short film featuring an FBI-trained sketch artist Gil Zamora. He was shown sketching two portraits of women based on the description given by them and on how they were perceived by strangers. Neither did the artist himself look at the appearance of the women, nor were the women aware of the social experiment.
Developing passive income is different. With the exception of one of my passive income streams (cryptocurrency mining), all of the others require real, hard work. Truly, I understand the barriers for people getting into building alternative income streams. I would say that most people WANT passive income, but truly aren’t willing to put in the blood, sweat, and tears to make it happen.
But first, let’s about talk passive income! What is passive income? There are many different definitions out there, but mine goes something like this: Passive income is all about building online businesses that can work for you, that allow you to generate income, and grow and scale, without a real-time presence. In other words, you don’t trade time for money. You build something up front that can continue to work for you over time.

The participants were asked to challenge minimum three persons to take the Ice Bucket Challenge. This was one of the reasons why campaign became viral. If one person tells three other people about the challenge, and those three tell the other three, a viral loop is created. By setting a call to action, and asking your audience to share about your campaign with others, you too can keep your campaign alive.
Email campaigns that stand out and bring about a sense of emotion are great to get subscribers sharing with others. Creating calls to actions and valuable content within your email that is timely and closely related to what your subscribers care about will help the virality of your email campaign. In a world where 20% of subscribers open email newsletters it is important to segment your audience to deliver the best content possible and also create clear calls to action so subscribers don’t need to think about what they need to do with your message.
Do you want to earn $100, $1000 — or even more — on the side? You can start earning extra income today with the help of this list of ideas I’ve put together. Spend an hour or two each day working on items that are practical for you, and you can build alternative income sources to help you improve your financial situation  While many of the items on this list are passive income ideas, not all of them are. Some items require you to actively work for success.
Gives away valuable products or services. “Free” is the most powerful word in a marketer’s vocabulary. Most viral marketing programs give away valuable products or services to attract attention. Free email services, free information, free “cool” buttons, free software programs that perform powerful functions but not as much as you get in the “pro” version. “Cheap” or “inexpensive” may generate a wave of interest, but “free” will usually do it much faster.
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