Email campaigns that stand out and bring about a sense of emotion are great to get subscribers sharing with others. Creating calls to actions and valuable content within your email that is timely and closely related to what your subscribers care about will help the virality of your email campaign. In a world where 20% of subscribers open email newsletters it is important to segment your audience to deliver the best content possible and also create clear calls to action so subscribers don’t need to think about what they need to do with your message.
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Residual income is money that is earned on a recurring basis, typically as the result of a single original action. Rather than earning an hourly wage, residual income is typically generated through an initial investment of time or money with the goal of earning continuous payments. Once the initial investment, product, or service is made, the ongoing income that is earned is generally passive in nature.
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This is mostly passive once you have it all set up, but it does take a lot of work at the beginning. Real estate investing also requires occasional maintenance. Currently, we invest in a couple of rental properties and earn about $500 profit from each per month. You can read more about my rental properties at MoneySmartLife.com: How and Why I Became a Landlord.
I've now only got an SF rental condo and a Lake Tahoe vacation rental in my real-estate-rental portfolio. Although I miss my old house, I certainly don't miss paying $23,000 a year in property taxes and another mortgage, and dealing with leaks and managing terrible tenants. I drove by the other day and couldn't believe how much noisier and busier the street was than where I currently live. I wouldn't be comfortable raising my son there.
We have 1 rental at the moment and we are renovating the second one. Last year we generated over $14,000 net passive income (after mortgage payments and taxes) from one apartment, and all I had to do was go in to inspect the property 3 times to make sure the tenants weren’t destroying it! It turned out they kept it in perfect condition and they were lovely people! Call me lucky.
After these tenants move out, I'm thinking of just keeping the rental empty with furniture. It sounds stupid to give up $4,200 a month, but I really hate dealing with the homeowner association, move-in/move-out rules, and maintenance issues. Given that the condo doesn't have a mortgage and I have to pay taxes on some of the rental income, I'm not giving up that much. The condo can be a place for my sister, parents, or in-laws to crash when they want to stay in SF for longer than a week or two.
Book sales ($36,000 a year): Sales of How to Engineer Your Layoff" continue to be steady. I expect book sales to rise once the economy starts to soften and people get more nervous about their jobs. It's always best to be ahead of the curve when it comes to a layoff by negotiating first. Further, if you are planning to quit your job, then there is no downside in trying to engineer your layoff so you can get WARN Act pay for several months, a severance check, deferred compensation, and healthcare.
One of the easiest ways to increase your passive income is to shift your savings to a bank that pays a higher yield on your savings — for example, Discover Bank and EverBank pay almost 1% for your money. Although it doesn’t sound like much (especially in this low interest environment), little things do add up and eventually interest rates will rise.
Created in 2013 Dove launched their Real Beauty Sketches campaign to highlight how women describe themself in a more negative and less beautiful way compared to how others describe them. Aimed at grabbing the attention of women across the world the hair and beauty product company helped women to see their true value and to look passed the negative perception they have of themselves. The campaign spurred case studies and started discussions on all major social media platforms. Shared through TV ads, social media, blogging and other distribution channels the campaign was a great branding exercise for the company with millions of women forwarding the campaign to their friends and family members.
A company called StreetShares helps mostly veteran small business owners (also some non-veteran owned) acquire capital for their business cash flow needs by providing loans. What’s really cool is that these loans are funded by investors. For a $25 minimum investment, all U.S.-based investors can earn a flat yield of 5% on their money by investing in StreetShares Veteran Business Bonds.
Some good writing here! I am a realtor myself and frequently get in touch with clients that consider buying a realty estate a conservative of investing. I once heard of a transport company in Vienna, Austria, which focused their entire profit on buying eventually every house available in the downtown for about 80 years. That must be some of a passive income!
I will share what we did, because it’s an incredible success story. We used an existing tax loophole where if you sell your primary residence (after having lived there at least two years) you get to keep your profit tax-free. So, we stair-stepped. We bought house after house, at least two years apart, used the profit money to pay down on the next house (so on and so forth, yadda yadda) building up equity as we went along… and now, we own a $600,000 house debt-free. And now we are using our paid-off home as leverage to borrow money to buy commercial buildings to rent out. I like commercial because it’s a BUSINESS transaction… kids, pets, other wear and tear that you see with residential rentals is nonexistent. People take care of their business space much better than residential. You have to be in a good area for renting out commercial – a thriving business community – to make this work. But that’s how we “made it”, and though it took 15 years, we will have residual income to take care of us when we’re old enough to retire. People made fun of us for moving so much, but who’s laughing now? 😉 Oh, and our child only had to change schools once (and we wanted to anyway) because we stayed in the same general area as we moved around. We were careful not to disrupt his life too much.
Network marketers have long understood the power of these human networks, both the strong networks as well as the weaker networked relationships. People on the Internet develop networks of relationships, too. They collect email addresses and favorite website URLs. Affiliate programs exploit such networks, as do permission email lists. Learn to place your message into existing communications between people, and you rapidly multiply its dispersion.
Takes advantage of other resources. The most creative viral marketing plans use other resources to get the word out. Affiliate programs, for example, place text or graphic links on other websites. Authors who give away free articles, seek to position their articles on other web pages. A news release can be picked up by hundreds of periodicals and form the basis of articles seen by hundreds of thousands of readers. Now someone else’s newsprint or web page is relaying your marketing message. Someone else’s resources are depleted rather than your own.
The campaign became successful and viral with over 17 million people participating in the challenge worldwide. Many celebrities including Bill Gates, George W. Bush, Oprah Winfrey, Tom Cruise, Mark Zuckerberg, Rihanna, Tim Cook, Rafael Nadal, and Cristiano Ronaldo took part in the challenge. Below video shows the Ice Bucket Challenge taken by Bill Gates:
Here's an option that's still unfamiliar to many people but that has been growing in popularity: Lending money on a peer-to-peer basis. A major website for this is lendingclub.com, where investors have earned returns in the neighborhood of 4% or more annually. You'll be lending money to fellow individuals who have had trouble borrowing money through other avenues, and you can spread your dollars across many such folks to reduce the risk.
But nowadays, there is so much opportunity if you search for brand-suitable domains and also keyword-rich or otherwise popular names on the myriad of new domain name extensions like .io, .at etc. And I should know, because I’ve paid several domain squatters a king’s ransom to purchase these sorts of domain names in the last few years! Continue reading >
While it is important to find something that you love to do and turn it into a money making business, you do have to be cognizant of the return as you pointed out. There are many opportunities that I found and tried out that at the time seemed great. But when I took a step back, I realized that I was working a lot for very little income whereas other things I love doing brought in much more money.
Personal finance software can go a long way in helping you to take control of your money and meeting your financial goals. It’s important to note, however, that some focus more on budgeting and expense tracking while others prioritize investing portfolios and income taxes. Explore several different programs and read reviews to find the one that’s right for you.
In 2005, I invested in a company called Tabblo (acquired by HP in 2007), and had the good fortune to work with an outstanding entrepreneur, Antonio Rodriguez. Tabblo did manage to achieve good viral growth, but around the same time YouTube was launched and managed to achieve explosive viral growth. In the process of looking at these two companies, we learnt several important things about virality. This post digs deeper into what it takes to achieve viral growth, and examines the key variables that drive viral growth.
Viral Marketing is about ‘infecting’ people. If each ‘infected’ individual shares the marketing message to a single other individual, the viral epidemic will gradually grow in a logic curve. As long as each individual passes the message on to one other person, the marketing campaign can continue to grow until each member of the potential audience has been reached. Eventually, the campaign will generate less interest from the target group and the curve will taper off; the campaign is dying out.
Decision-making process seems to be hard for customers these days. Millers (1956) argued that people suffered from short-term memory. This links to difficulties in customers' decision-making process and Paradox of Choice, as they face various adverts and newspapers daily. Influencers serve as a credible source for customers' decision-making process. Neilsen reported that 80% of consumers appreciated a recommendation of their acquaintances, as they have reasons to trust in their friends delivering the messages without benefits and helping them reduce perceived risks behind choices.